Putty Hill Skateland Address

message to parents who lock their children in the closet

"If you're not on the side of your son ..." Via Copyranter .

F area pass the message to parents of a / e young gay / how. That was the challenge that the National Association of Gay, lesbians, bisexuals and transgender Israel presented to the advertising agency Grey ACW. And the "creatives" have an original statement. Consider this: both situations, the mother's face to his daughter, the father vis-à-vis his son. Daughter and son is not seen because they are still hiding in the closet family. With orders not to leave!

L he text of both versions is almost identical. Title:

If you're not on the side of your daughter / son,

is that you object to her / him. Then

Development:
"If you love your daughter / son, aimez-la/le as she / he is. Écoutez-la/le and discover who she / he really is. The coming-out [the coming out for those who do not speak Hebrew] is an evolution that should begin at home. "

The agency chose an austere presentation to distinguish these messages from other ads and make parents understand that we are not trying to sell a product, but they suggest a way to solve this family problem. Both versions of the closet subtly illustrate a fact we sometimes forget: if children are struggling to gather the courage to take that step, it is also, or mainly, because the attitude of parents did not encourage them. Carelessly uttered remarks about "dykes" and "aunts", strict adherence to religious doctrine, fearing thinking close diversity, patriarchal or matriarchal position (you have no right to disappoint me!). Children who understand that their parents love is unconditional can come out with the family. Others begin by informing their friends.

Andre